Strategies & Insights

From the Editor: Exploring Inspiration

Posted: September 8, 2014 by
Linda Casey

This issue, we bring you insights from a wide range of branding, design and marketing experts, including a vice president of marketing, director of new brands, global creative director, art director, and corporate identity and design manager, from companies as diverse as Kohler, Beam Suntory, Kimberly-Clark, The Fresh Market, Method Products, Osram Sylvania and more.

Andrew Gillespie, vice-president and global creative director at A.T. Cross, shares what inspires him from fine art to international travel. As part of our ongoing Design Matters Series, Gillespie tells the story behind the Reebok Travel Trainer product and packaging concept. (I prefer Gillespie’s nickname for the product—ninja shoe!) Read more about the role Gillespie’s international travels played in the innovation in “Rising to the Challenge”.

This year, our Makeover Challenge, sponsored by FiberMark North America, goes international. The competitors’ concepts will be showcased at Luxe Pack Monaco, where attendees to the luxury packaging show, for the first time, can see actual prototypes of the redesign concepts for premium beauty brand Kelley Quan New York. Learn more about the luxury packaging show.

If you can’t jet off to the Riviera to view the concepts, you can learn about the strategies and check out the designs in the August issue of Package Design or view and vote in person at Pack Expo International, November 2 to 5, in Chicago. Be sure to take our next issue with you to Pack Expo.

The next issue will be jammed packed with designs from association contests around the world. These prizewinning designs will be on display at the Showcase of Packaging Innovation at Pack Expo International, which spotlights competition winners from the Brazilian Packaging Association, World Packaging Organization, Foil and Specialty Effects Association, Instituto Argentino del Envase, Asociacion Mexicana de Envase y Embalaje and more.

Our Annual Awards issue will detail these designs and the collaboration behind them, with most winners sharing the actual company names of the partner-suppliers that executed the designs. Regular subscribers will be sent either their printed or digital editions; colleagues who are not yet subscribers can download the digital edition to their iPads, read the e-Magazine on our website or pick up an issue at our booth (#5671) or subscribe for their own copy at