MENASHA TO HOST WALMART MERCHANDISING WORKSHOP
Menasha’s Bentonville Design Center is hosting a Walmart In-Store Merchandising Workshop to provide expertise and resources for successful in-store merchandising at Walmart. The event will be held on September 17 at the Crystal Bridges Museum of American Art in Bentonville, Ark.
The invite-only workshop will feature presentations by Walmart merchandising personnel and Menasha design experts, focusing on visual merchandising, innovation and execution, design and shopper activation to help brand marketers.
“This workshop provides the opportunity for our valued customers to have key personnel from Walmart offer instructional insights for merchandising techniques that meet their standards and their targets for creativity,” said Kerry Bailey, Menasha’s Senior Director of Walmart\Sam's Club Global Support Team. “This event brings together the suppliers, Menasha and the key influencers from Walmart to drive innovation in a collaboration that can benefit the brand and the shopper as we develop creative ways to activate shoppers.”
Menasha Packaging, a featured provider of in-store merchandising solutions for Walmart suppliers, launched a “MAP” (i.e., a Merchandising Activation Process) to Walmart, which outlines compliance steps endorsed by Walmart for in-store merchandising. The “MAP” showcases Menasha’s efforts to supply end-to-end merchandising solutions to brand marketers.
Menasha’s Bentonville Design Center is located in Beau Terre office park and is easily accessible for supplier teams to work hands-on as they develop merchandising concepts.
About Menasha Packaging
Celebrating 165 years in business, Menasha Packaging Company, LLC, based in Neenah, Wisconsin, is a subsidiary of Menasha Corporation and has more than 3,100 employees at locations nationwide. Menasha Packaging is a leading provider of graphic consumer packaging, merchandising solutions, corrugated packaging, food packaging, shipping containers, material handling solutions, pack-out and fulfillment services. With a network of design, sales service centers, corrugated and paperboard manufacturing plants, and fulfillment facilities located throughout the United States, the company's mission is to help its customers protect, move and promote their products better than anyone else. Visit its website at www.menashapackaging.com.
About Menasha Corporation
Menasha Corporation is a leading corrugated and plastic packaging manufacturer and supply chain solutions provider specializing in retail merchandising packaging and displays, plastic reusable containers and pallets, protective packaging interiors, and packaging supply chain and fulfillment services. Menasha Corporation’s products and services are used by major food, beverage, consumer products, healthcare, pharmaceutical, industrial and automotive companies. Established in 1849, Menasha Corporation is one of America’s oldest privately held, family-owned manufacturing companies. Headquartered in Neenah, Wisconsin, the company employs approximately 4,900 employees in more than 75 facilities in North America, Europe and Asia. For more information, visit www.menasha.com.
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