Curtis Packaging, a luxury packaging innovator, unveiled game changing NFC (Near Field Communication) technology within its packaging at the LuxePack Trade Show. Curtis Packaging is the first folding carton manufacturer in North America to offer NFC technology as a standard product offering.
Don Droppo, Jr., President and CEO of Curtis, said, “NFC technology is blazing the trail to enhance consumer engagement, as well as creating new marketing opportunities for retailers and brand owners alike. NFC technology ultimately makes life easier.”
Consumers across the globe can simplify retail transactions, exchange digital content, and connect electronic devices all with a touch of a phone.
NFC is a standards-based connectivity technology that harmonizes today’s diverse contactless technologies. Thus, enabling current and future solutions in areas such as access control, consumer electronics, health care, information collection/exchange, loyalty/coupons and payments.
NFC technology is supported by international communication device manufacturers, semiconductor producers, network operators, IT and services companies, and financial services organizations. NFC is compatible with hundreds of millions of contactless cards/readers already deployed globally and that number is expected to grow exponentially over the coming years.
NFC technology can significantly enhance the value of packaging by connecting the brand owner and the consumer to the “Internet of Everything.” NFC is the overwhelmingly preferred technology over competing alternatives such as Bluetooth Beacons and QR codes. It allows for a multi dimensional brand experience while QR codes only allow a single level consumer experience. Curtis Packaging is working with international technology providers in the NFC arena to take this technology to infinite levels.
About Curtis Packaging Corporation
Curtis Packaging was founded in Sandy Hook, CT in 1845 and is a state-of-the-art designer and manufacturer of custom folding cartons. The organization is one of the first printing and packaging companies in North America to be Forest Stewardship Council (FSC) certified and Sustainable Forest Initiative (SFI) certified, use 100 percent renewable energy and be 100 percent Carbon Neutral. To expand the company’s role in environmental leadership, Curtis has also joined the Sustainable Packaging Coalition (SPC), which advocates the use of materials and systems that promote economic and environmental health. The company also offers a range of coatings, including pearlescent, iridescent, dispersion metallic, and proprietary products, such as CurtCHROME, CurtCRYSTAL, CurtCOAT, InvisibleDOT, Piano Black, & SBR. Curtis provides packaging and printing services to industries throughout the Globe, including cosmetics, health & beauty aids, natural/organic products, liquor/spirits, gourmet confectionery, pharmaceuticals, software packaging and consumer packaged goods.
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