Package Designs

Could there a contemporary superstar with more glamour or charisma than Beyoncé Knowles? That’s for pop fandom to debate. What’s clear is that the singer’s sheer star power has been successfully...
Who says convenience packaging for foods can’t be eco-conscious? To-Jo Mushrooms (Avondale, PA) certainly doesn’t think so. The produce packer recently launched Mushroom Sauté in Ovenware II molded fiber...
This packaged soup is spicing up a category that many would say is very ho-hum: soup. Heinz Squeeze & Stir, available in the U.K., uses a small plastic pouch to contain a wet-soup concentrate instead of a small envelope...
Choice Organic Teas was facing an image problem. The tea brand, which is owned by Granum Inc. (Seattle, WA), hadn’t significantly changed its packaging since it launched in 1989. As a result, the company was receiving...
There was a time when it was easy for natural beverages to stand out on soda-crowded shelves. Not anymore. To compete in this environment, Honeydrop (New York) collaborated with branding and design agency Monday Collective...
Sustainability concerns have expanded the role and responsibilities of designers, says Scott Jost, vice president, innovation and design, for Studio One Eleven, a division of Berlin Packaging. Designers are expected to know...
The bio-based razor tray is composed of a proprietary blend of renewable plant fibers and is an example of how Be Green Packaging can produce custom bio-based packages to replace plastic clamshells. This specific package was...
Blue Ice Vodka pumps up the look and texture of its label and capsule with a bolder blue background. The color cue pays homage to the purity of the beverage made from American ingredients. “At the time Blue Ice...
  Voskos Greek Yogurt’s making its products easier to enjoy with new low-profile, wide-mouth packaging. The company made the move after noticing that many of its customers like to add stir-ins, such as fruits...
The shift in global consumer behavior to eat more meals at home continues to heat up the consumer plastic packaging market. According to the research company Visiongain, many consumers are attempting to re-create the...

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