Package Designs

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Data from the USDA Vegetables and Pulses Outlook shows that America’s hunger for fresh asparagus is growing. Over the past three decades, consumption of fresh asparagus has grown from 0.4 lbs per person per year to 1.4...
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PepsiCo’s (Purchase, NY) Brisk Iced Tea brand is aiming squarely for a target market of urban males aged 18 to 29 with a 1-L bottle printed with a scannable Microsoft Tag, which unlocks exclusive content in the X-box...
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Clever design, ergonomic form and smarter function. These were the goals of agency QNY Creative (New York, NY) when helping develop a combination teether-toothbrush (teetherbrush) and its packaging for Ecare (New York, NY)....
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Apple Rush (Glenview, IL) is a producer of organic sparkling juices sold primarily in glass bottles. When it began offering the beverages in cans, as well, Apple Rush wanted new packaging that would make the entire product...
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La Luna Foods (Oak Creek, WI) wanted to communicate quality, freshness and convenience quickly on shelf. So the food manufacturer partnered with Design North Inc. (Racine, WI) to refresh the packaging for its meal-solution...
After learning that leading retailers were stocking only the three best-sellers— Cradle Cap Care, Baby Eczema Cream and Eczema Wash—in its Gentle Naturals line of baby-care products, Insight Pharmaceuticals (...
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Mic’s Chilli Ltd. BBQ and Sweet Chilli debuted in Ireland, the U.K. and Spain in bottles that feature intricate labels illustrated by Steve Simpson. The labels are both beautiful and informative, providing a window to...
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Just Born Inc. (Bethlehem, PA) has brought back the Goldenberg’s family name and Peanuts Chews’ traditional chocolate-brown color to its candy packaging. The new packaging, designed by CAG Design Studios (...
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The iconic white Miller Lite can, redesigned in 1975, was the brainchild of branding agency Landor Associates. To avoid alienating its core male market, Miller wanted a design with a masculine feel for the low-calorie beer....
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Beer from Budweiser (St. Louis, MO) is sporting patriotic imagery for a limited time this summer to help raise as much as $2.5 million for Folds of Honor Foundation, a charity that provides post-secondary educational...

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