Beverage

Starbucks’ Evolution Fresh elevates consumer expectations for bottled fruit juices with packaging that reflects the vibrancy of juice made with ingredients that are never heated, and thus retains the flavor and...
Love craft beer, but don’t have time to make an extra stop to buy your favorite brew from your local pub? If you prefer to buy your suds from a retailer, you’re part of a growing trend. Craft beer sales are...
An evolutionary redesign can be a difficult assignment. What changes are necessary and, more importantly, why? How much visual equity does the original package design have? The impetus for an evolutionary package...
Good Earth Teas Inc., maker of bold herbal tea fusions, relaunched of the brand, complete with whimsical new product names, revamped fusions and an attention-grabbing new look and feel.  The metamorphosis comes at a...
Pearlfisher creates packaging for Wyld Wood Premium Organic cider and a new brand identity--Westons Wyld Wood. Central to the new Wyld Wood’s branding is a new iconic mark, which uses colorful leaves to symbolically...
Coca-Cola launched its 2010 FIFA World Cup promotion on beverage cans using laser-etched tabs from Crown Bevcan Europe & Middle East, a business unit of Crown Holdings Inc. The promotion offered consumers the chance to...
Hiking, biking, at work, the health club, around the house, yard or garden—wherever you go, now you can carry cool, pure glacial-spring water from CannedWater4Kids with you in an official CW4K 24-oz. stainless steel...
Chaudfontaine, a thermal hot mineral water brand owned by Coca-Cola, has switched to a clear self-adhesive label as a way to make the brand stand out at restaurants, bars, and hotels. The product, available in Belgium, the...
LIV Organic’s goal with its relaunch was to achieve a brand lift to meet new demographics. The organic athletic drink, initially targeted at mothers and the organic market, needed a more energetic design to capture the...
Because the average shopping list usually mentions a product type rather than a specific brand, many times a brand choice is made in-store. Research suggests that even when a consumer goes into the store looking to buy a...

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