Beverage

As a senior business leader, what do you expect your design and marketing team leads to contribute to the business strategy? Because I have a tendency to want to do too much, I look to my design and marketing people to cut...
Eyeing consumer research, AMP Energy realized the need to pack its cans with a variety of unique and great-tasting flavors. According to a recent Evaluative Criteria Energy A&U Study, 71 percent of Energy Drinkers...
Sauza Tequila, the flagship brand of Casa Sauza, will debut a new premium look in June 2015. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its...
A new design that enhances its development process within a framework of distinction and high quality. Blenders Pride unveils it’s new design created by the renowned Argentine designer Adrian Pierini. The project...
To meet growing demand for its beers, Prescott Brewing Company has expanded its canned offerings. Achocolypse has joined Ponderosa IPA and Liquid Amber Ale, becoming the brewery’s third beer available in Rexam 12 oz....
After 34 years of low acid, aseptic co-packing, Steuben Foods, Inc. is launching its own brand, Elmhurst Naturals. The name Elmhurst was selected because it is the name of the Schwartz family’s 4th generation dairy,...
Les Dauphins wines from France’s Rhône Valley are now available nationally in the U.S.Originally introduced in Europe, Les Dauphins’ classic Rhône characteristics appeal to seasoned Rhône...
Americans each drink about 175 gallons of beverages a year, much of which is delivered in plastic jugs; aluminum and steel cans; glass bottles; gable top and aseptic cartons; and flexible pouches. Each of these containers is...
Les Dauphins from France's Rhône Valley
Les Dauphins, a line of wines from France's Rhone Valley, is available now in the U.S. The eye-catching label has a unique story behind it.  Label designer Neil Tully of Amphora Design in Bath, UK, is an...
Safeway Refreshe ICE  Design: Anthem (San Francisco)
Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, has been honored with six packaging design awards...

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