Beverage

Recent

Energy drink to debut in self-chilling can
Scheduled to launch the end of the Q1 2012, West Coast Chill Pure Energy Drink will be packaged in a self-chilling can.
Blue Ice Vodka gets a facelift
Vodka brand's packaging pumps up the look and texture of the its label with a bolder blue background.
Glass bottle is a natural for honey-sweet drinks
There was a time when it was easy for natural beverages to stand out on soda-crowded shelves. Not anymore.
Colorful packages convey quality for tea brand
Choice Changes: An organic tea brand’s careful redesign aims to steep its product in the foodie culture while continuing to embrace its loyal fans.
MGD rolls out new, global look
New packaging for MillerCoors aims to convey urban experience of a night out in urban markets.
Coffee creamer’s redesign blends better
Friesland- Campina Friesche Vlag logo and packaging needed a refresh to better identify and unify its range of liquid dairy offerings.
Coke debuts Arctic white cans
The Coca-Cola Company and World Wildlife Fund Partner to protect the polar bear's home.
For men only: Dr. Pepper's risky new launch
Dr. Pepper is actually discouraging a huge consumer block from buying its new diet soda TEN, with marketing materials stating the drink "is not for women."

Beverage

Barq's new package serves up a fresh look with bite
In its first packaging refresh in more than 20 years, Barq's root beer is unveiling a completely new look to pay homage to the brand's Gulf Coast heritage.
Champagne package mixes urban style with elegance
Grafitti artist brings a modern touch to limited-edition packaging for Moët & Chandon Rosé Impérial.
Brisk tea package unleashes Star Wars battle
Limited-time Brisk Raspberry Iced Tea Darth Maul packaging brings lightsaber battles to the Star Wars fans’ smartphones
Coke seeds path to a 100% plant-based bottle
The Coca-Cola Company announces multi-million dollar partnerships to develop commercial solutions for a 100% plant-based PET bottle.
Material Matters
Understanding packaging substrates and how they’re evolving can give designers the edge they need to create killer packaging.
Don't forget the basics when designing packages
How design can help a package make the leap from retail shelf to a consumer’s home.
Iconic champagne bottle gets personal touch
For the holiday season, Moët & Chandon introduces Golden Premium Jeroboam in limited-edition packaging. By using a specially crafted pen to sign the bottle, a consumer can transform the Golden Premium Jeroboam package into their own Moet signature bottle. Signature bottles are a historic indicator of luxury for champagne drinkers. For almost 300 years, Moët & Chandon has made signature bottles for the world’s most luxurious special events, e.g., the wedding of Grace of Monaco, for more than 300 years.
Makeover Challenge winner's design packs tropical appeal
Murray Brand Communications' captures online and in-person votes to win the 2011 Makeover Challenge, sponsored by Brushfoil. The winning design uses a whimsical approach to market exotic fruit juices.