ZEO, an innovative soft drink experience from Freedrinks Ltd, is expanding its offering with three enticing new variants, aptly called Burst, Crush, and Zest. Global branding and design agency Blue Marlin has created...
Co-extruded polystyrene (PS) shrink-label stock insulates aluminum, glass and PET bottles, keeping beverages colder than more traditionally decorated packages while providing breakage protection for glass. Labels may be...
In a fruit juice industry whose plastic and glass containers routinely display ample amounts of the liquid inside, Splendid Blend, which is scheduled to reach store shelves this summer, deliberately has gone in the opposite...
Love, fantasy and desire: All were explored at this year’s Fuse conference, held April 15-17 in Chicago, where attendees from design agencies and CPGs serving a diverse range of markets, including grocery, household...
On the highly competitive market of Natural Mineral Waters, Vittel, the 150 years old brand, needed to reinforce its positioning on the concept of vitality, and its translation on its brand and packaging design. Vittel...
New York-based brand and innovation firm Beardwood&Co. has partnered with Honest Tea, the nation’s top-selling organic bottled tea company, to co-design the aluminum can graphics and outer packaging for Honest Fizz...
The Seventh Duchess is a contemporary range of luxury, loose leaf tea for the modern, ritualistic tea drinker. The range was launched with five hand-picked teas and tisanes including Mon Amour (French Earl Grey), Empress of...
To convey Brazil Gourmet's core brand essence, Murray Brand designed new juice packaging to express three core brand attributes—fun, delicious, and healthy. This represents both the Brazilian culture and...
After visiting the outspoken craft breweries in the U.S., Brouwerij 't IJ knew that it wanted to create a high-quality IPA that was also rebellious in spirit. On returning to Holland, it called upon...
Made in what the brand says is Ireland’s oldest operating distillery, the double-distilled whiskey makes its U.S. debut in packaging designed by Bulletproof.
Commenting on the project Nick Rees, Bulletproof’s...
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