Beverage

Back Forty Beer Company based in Gadsden, Alabama, aims to make each of its beers different, not just in flavor, but also in the label that’s placed on the bottle. The seasonal Trade Day Cuban Coffee Stout, which...
As a primal part of any Limited Edition product, a creative design is imperative. Hennessy welcomed its new Hennessy V.S Limited Edition bottle earlier this month designed by New York-based designer Ryan McGinness. The...
Following strong volume growth earlier in the decade, the wine industry's upward trajectory continues, but the rate of growth has decelerated. In 2014, total wine volume rose 1.0 percent, and projections for 2015 and...
A brand’s new product has taken off in the juice market. Juicy Juice’s all new product – Juicy Juice Splashers is a new pouch juice that contains less sugar than the regular juice by adding filtered...
One mission of the Noah’s Spring Water team was to get their brand noticed after 23 years in the same type of bottle, and with the 24 oz. Re-Sealable CapCan, their team believes they’re accomplishing that goal....
If her beauty doesn’t disarm you, with her short, cropped, dark hair evoking images of Audrey Hepburn in Sabrina, Valerie Toothman’s warm smile, infectious energy and friendly demeanor will. As she leans in to...
Twisted Tale Fantastical visual narrative seduces shoppers to retry amber ale. Driftwood Brewery of Victoria, BC, Canada, empowered Hired Guns Creative (www.hiredgunscreative.com) to turn up the strange to remind...
When Ballast Point, a San Diego craft beer and spirit producer, launched its campaign to refresh its brand and packaging, the plan wasn’t specifically to boost sales. As Scott Mires, partner/creative director of...
Sitting across from John Hall at the American Packaging Summit, I couldn’t help but feel a sense of awe. Being a native Chicagoan, I fondly remember Hall’s Goose Island Brewery when it was just a local brewpub in...
Food and beverage experts are certain: the industry is waking up to the issue of texture. Texture has a significant influence on the perception of taste and aroma. Even more importantly, unusual textures make eating and...

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