Food

Costco Packaging for Mandarin Market
Water Lilies has been a longstanding Works Design client, and has seen great success in producing frozen Asian food products as a private label manufacturer. Last year they approached Works Design about an opportunity to...
FiberChoice
Newly redesigned FiberChoice is popping up on store shelves, with a fresh fruit and vegetable visual story and simplified, strengthened brand architecture. Prestige Brands, FiberChoice’s parent company, tapped brand...
The Brand Inspired by the Mediterranean meals shared with his family and friends in Greece, Telemaque Lavidas sought to recreate that experience for the fast pace of modern life in the U.S. The result: Mediterra—an...
For a company with so much history, change has been a constant at Kraft Foods Group, especially of late. From the late fall 2012 split of Kraft Foods into Kraft Foods Group Inc., which owns the North American grocery...
Rebranding a popular product line can be a difficult balancing act in package design. The reboot has to appeal to current loyal customers without sacrificing the product’s soul and, at the same time, be bold enough to...
A Vibrant Venture Brand acquisition leads to package redesign and introduction to a new market. Chek soda, an established brand exclusive to Winn-Dixie grocers recently expanded its presence to include the southern grocer...
On the crowded shelves of a supermarket dairy case, there is no room for message ambiguity. To maximize the marketing messages for Alouette’s Crème de Brie cheese line’s impact in the five seconds the...
As a pioneer in the food marketplace for more than 30 years, AlpineAire Foods – owned by The Katadyn Group – has a reputation for excellence, producing all-natural freeze-dried and dehydrated meals used primarily...
Joseph Farms Brand Design by Murray Brand
Seeking to refresh its brand identity and retail packaging, Joseph Gallo Farms partnered with Murray Brand Communication to design an evolutionary new look to heighten brand awareness, delivered consistency across a...
Borde pot Framboises
Specialist wild mushroom and forest fruits in syrup processor Borde, based in Saugues, Haute Loire, France, is updating its range of red fruits with new multilayer packaging from RPC Containers Corby. All eight varieties...

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