Food

As a child, Harj Dhillon grew up on homemade Indian sauces made from the freshest ingredients. Now a father himself, Harj found that finding the time to cook these delicious curries from scratch was almost impossible. Little...
Featuring an unusual accordion-type compression, the Tri-tainer wins the Project 2020: The Consumer Experience at Pack Expo Las Vegas 2011. “Current dog food bag packaging is difficult to transport. And, once home,...
Agro Farma, makers of the No. 1 selling national Greek yogurt brand, Chobani, asked Ceradini Brand Design to help launch a new Greek yogurt product for kids. The new yogurt will be available in stores nationwide in early...
Heinz dominates the UK baked beans marketplace because it respects how UK consumers regard the brand and because of its iconic ad slogan, Beanz Meanz Heinz. Beyond that, Heinz leads the way because the company is clearly...
The line between burgeoning national brands and private label lines is blurring more and more each year. Walmart Canada recently debuted an 80+ SKU natural product brand called Wholesome Goodness that will stand toe-to-toe...
The typical Combos consumer is pretty simple to describe: He’s an on-the-go young male, looking for an easy-but-hearty bite to fill him up between meals. Mars Incorporated has played directly to that consumer, billing...
Tesco’s design brief for its Fresh & Easy stores in the U.S. was an immense, all-encompassing directive that boiled down to this: Yes, we’re the third largest retailer in the world behind Wal-Mart and...
Pearlfisher has created a strong, ownable, and illustrative world for the Natural Confectionery Company. The world reflects the brand’s positioning of “doing what comes naturally” and encouraging a...
Many foods, dietary supplements, and nutraceuticals promise to deliver health benefits, but rare is the product that can validate the promise with clinical research recognized by the U.S. Food and Drug Administration (FDA)....
These bacon strips were recently “stripped down.” The Oscar Mayer brand has introduced a new package design for its relatively new line of Ready-to-Serve Bacon. The design retains a number of fundamental brand...

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