Food

Dole launches its Garden Soup line in BPA-free boxes, which helps protect the fresh flavors, vibrant colors and smooth texture of its five low-fat, gluten-free and cholesterol-free varieties:  Roasted Garlic Tomato...
Mondelez India Foods Limited, announced the launch of its luxury chocolate gift offering Cadbury Glow. Cadbury Glow is the new luxury gifting brand from Mondelēz International and is being introduced first in India. With...
feeding the growing consumer desire for healthier grab-and-go snack options, Tribe, the second-leading hummus brand in the U.S., announces the launch of its new, single-serving To Go pack. Tribe To Go raises the snack bar....
Costco Packaging for Mandarin Market
Water Lilies has been a longstanding Works Design client, and has seen great success in producing frozen Asian food products as a private label manufacturer. Last year they approached Works Design about an opportunity to...
FiberChoice
Newly redesigned FiberChoice is popping up on store shelves, with a fresh fruit and vegetable visual story and simplified, strengthened brand architecture. Prestige Brands, FiberChoice’s parent company, tapped brand...
The Brand Inspired by the Mediterranean meals shared with his family and friends in Greece, Telemaque Lavidas sought to recreate that experience for the fast pace of modern life in the U.S. The result: Mediterra—an...
For a company with so much history, change has been a constant at Kraft Foods Group, especially of late. From the late fall 2012 split of Kraft Foods into Kraft Foods Group Inc., which owns the North American grocery...
Rebranding a popular product line can be a difficult balancing act in package design. The reboot has to appeal to current loyal customers without sacrificing the product’s soul and, at the same time, be bold enough to...
A Vibrant Venture Brand acquisition leads to package redesign and introduction to a new market. Chek soda, an established brand exclusive to Winn-Dixie grocers recently expanded its presence to include the southern grocer...
On the crowded shelves of a supermarket dairy case, there is no room for message ambiguity. To maximize the marketing messages for Alouette’s Crème de Brie cheese line’s impact in the five seconds the...

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