A package redesign at The Honest Kitchen comes alive with lush art that shows buyers the healthy ingredients inside.
Explore books, shows and products from across the globe.
Bigger, Bolder, Better
Whether on paperboard or in digital pixels, showing trumps telling when vetting design concepts for marketing packaged goods.
Assisting the Abstract
Chris Down, Ron Burrage and Adam Fetsch discuss how to select design and branding firms.
Beech-Nut goes back to basics with a new brand that’s just like homemade.
A classic brand revamps its image, and its audience target, with a bold, modern look.
Package Design’s May 2014 Snapshot articles.