Surprises outside of the cereal box could soon complement the ones buried inside if Mark Addicks, chief marketing officer for General Mills, has his way with the packaging used for the breakfast mainstay.
Successful Rebels: Daring brands defy category conventions with winning packages.
A private-label brand finds success with foil on cereal boxes.
The newest branded products use color, luxury, and whimsy to catch the American shopper’s attention.
The coming cereal box revolution may be courtesy of innovation by T.H.E.M.