Vibrant colors and luscious food photography suggest that delicious food can be compatible with a calorie-conscious lifestyle.
Vodka brand's packaging pumps up the look and texture of the its label with a bolder blue background.
Pantone’s 2012 color of the year, PANTONE 17-1463 Tangerine Tango, is a vivacious reddish orange.
New packaging for MillerCoors aims to convey urban experience of a night out in urban markets.
Advances in color management bring accuracy and consistency to color workflows for packaging.
Asking the right questions before designing helps ensure that your package colors tell the story you want them to.
Understanding the intricacies of color and color-matching for specialty papers can have a dramatic effect on packaging success.