consumer research

A new study finds that back-to-school shopping is down overall but private label products are capturing more market dollars.
A consumer insights study dispels the notion that consumers-at-large only crave simplicity.
Consumer concerns about affordable, sustainable packaging to grow paper packaging market.
It's been a hot summer, and research group Mintel says plenty of U.S. consumers turned to ice cream to cool off.
The price is right, but is the presentation? How price is communicated in multi-unit package design impacts a brand’s bottom line.
A consumer insights study by Anthem Worldwide, the brand development division of Schawk, seeks to help brand mangers understand the persistent expectations and internal and external motivations of women.
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