Larry Jaffee

Microsoft's new packaging finds right blend of lifestyle, technology, and functionality cues.
CD and DVD packaging treads lightly—very lightly—and lands a high-profile client.
Bright, new carriers shine the spotlight on craft brew’s 10th anniversary.
New beer brand’s packaging can’t say it’s “gluten-free”
Detergent debuts in a package as bold as the TV show that inspired it.
The label’s striking art-nouveau look depicts a bare-breasted woman from yesteryear with a luxurious mane.
P&G expands its reach within the family tooth-care market with new packaging for the elementary-school set.
A music licensor relies on fun package designs for the big sell.

Pages

Subscribe to Larry Jaffee